Tone and Color

When I started to think about what I wanted to use for this portion of the assignment I instantly thought of and IPod advertisement.  The ads are very simple but very strong and makes the product advertised feel very powerful.  The use of color and tone are very strong in this example and help get the message indented across its viewers. 

The two colors that were chosen, pink and blue, are very contrasting colors that make the women dancing to her music seem to jump off of the page.  These colors are used to create a positive and negative affect for the view, the blue girl being the positive and the pink background being the negative.  These contrasting colors seem to give the ad light. 

There are also different hues of blue and pink within the ad to make the women seem even more excited to be dancing and moving about with her new IPod.  The different colors change and produce interesting patterns that draw even more attention to the dancer.  The intensity of the blue changes and gets lighter as it goes down producing a gradient affect.  This draws even more attention up towards the main point, the IPod.

The final thing and the basic point of this ad is the IPod.  Using color and tone apple has made my eye go strait to the only white object, the IPod.  The IPod and its headphone cord are the main point of the ad so that is why they have decided to make in completely different from everything else you see in the picture.  The contrast of that white against the dark blue and pink make it pop out so much more than if it were black or some other color that doesn’t clash as hard with the blue and pink.