Movement/ Motion

Here is the new Ferrari 458 Italia we can see motion cues used in design, not just in the background moving but also in the actual lines of the car.  The car is very low to the ground giving a sleek powerful feel as you look around.  The lines in the headlights integrate themselves all the way to the back of the car, the lines start low and end high giving us the idea that this car is travelling 200 mph when in reality its standing still.  The car is very sleek and smooth as it is designed to be a streamline as possible and cut through the air.  This affect to make the car cut through the air as fast as possible is called aerodynamics.  On a beautifully engineered car like this Ferrari we can use these lines that have been made for aerodynamics to make the car look as if its in motion when its not.  If you look at this picture of the Ferrari closely you can see that they’ve made the nose of the car the most relevant and the back of the car slightly smaller to give us that feeling of motion.  We can feel the car moving closer to us because of these different depth and motion cues that are used.

This is an image of the new 2012 Masarati Granturismo; this is a great example of movement in design.  The ad itself is partly what I would like to talk about.  We can see in the still picture that the Masarati is moving through its background, look at the rims on the car.  The rims on the car are moving so fast in real life that we are unable to see the details in each individual spoke, they see to just blur.  This blur is apparent motion, the blur makes our brains understand that this car is moving and moving fast.  Like the Ferrari 458 we can see motion designed into the lines of the car.  The lines on a sports car usually begin low and end high and this is another great example.  The line that is relevant around the fenders on the front continues there way to the back of the car and end up in the sharp upward direction in the wing.  These lines on the sides of the car give the beautifully designed Masarati Grantourismo movement in our still environment.