Movement/ Motion

Here is the new Ferrari 458 Italia we can see motion cues used in design, not just in the background moving but also in the actual lines of the car.  The car is very low to the ground giving a sleek powerful feel as you look around.  The lines in the headlights integrate themselves all the way to the back of the car, the lines start low and end high giving us the idea that this car is travelling 200 mph when in reality its standing still.  The car is very sleek and smooth as it is designed to be a streamline as possible and cut through the air.  This affect to make the car cut through the air as fast as possible is called aerodynamics.  On a beautifully engineered car like this Ferrari we can use these lines that have been made for aerodynamics to make the car look as if its in motion when its not.  If you look at this picture of the Ferrari closely you can see that they’ve made the nose of the car the most relevant and the back of the car slightly smaller to give us that feeling of motion.  We can feel the car moving closer to us because of these different depth and motion cues that are used.

This is an image of the new 2012 Masarati Granturismo; this is a great example of movement in design.  The ad itself is partly what I would like to talk about.  We can see in the still picture that the Masarati is moving through its background, look at the rims on the car.  The rims on the car are moving so fast in real life that we are unable to see the details in each individual spoke, they see to just blur.  This blur is apparent motion, the blur makes our brains understand that this car is moving and moving fast.  Like the Ferrari 458 we can see motion designed into the lines of the car.  The lines on a sports car usually begin low and end high and this is another great example.  The line that is relevant around the fenders on the front continues there way to the back of the car and end up in the sharp upward direction in the wing.  These lines on the sides of the car give the beautifully designed Masarati Grantourismo movement in our still environment.

Dimension/Depth/Space/Scale

This is a photograph of a new Porsche 911 Carrera S; the different visual cues that are found within the photograph help contribute to the overall feel.  There is no linear perspective to show distance so we are forced to look at the different colors and textures that are overlapping each other.  When we look at overlapping textures we can see that there is depth.  Without depth or visual cues the photo would look flat and weird to our eyes.  The two plastic barriers and the Porsche are the closest to us for they are the biggest and they are on top of every other layer.  Following that layer is the concrete barrier and then the train, we can tell all of this because of overlapping.  Relative height is also important here; we see it between the concrete ground, the Porsche, and all the way up to the clouds in the sky.  This helps our eyes determine what is most important to look at, that’s why the first thing your eyes go to is the back end of that Porsche.  It is the brightest, biggest and most relevant feature in the photograph.

Tone and Color

When I started to think about what I wanted to use for this portion of the assignment I instantly thought of and IPod advertisement.  The ads are very simple but very strong and makes the product advertised feel very powerful.  The use of color and tone are very strong in this example and help get the message indented across its viewers. 

The two colors that were chosen, pink and blue, are very contrasting colors that make the women dancing to her music seem to jump off of the page.  These colors are used to create a positive and negative affect for the view, the blue girl being the positive and the pink background being the negative.  These contrasting colors seem to give the ad light. 

There are also different hues of blue and pink within the ad to make the women seem even more excited to be dancing and moving about with her new IPod.  The different colors change and produce interesting patterns that draw even more attention to the dancer.  The intensity of the blue changes and gets lighter as it goes down producing a gradient affect.  This draws even more attention up towards the main point, the IPod.

The final thing and the basic point of this ad is the IPod.  Using color and tone apple has made my eye go strait to the only white object, the IPod.  The IPod and its headphone cord are the main point of the ad so that is why they have decided to make in completely different from everything else you see in the picture.  The contrast of that white against the dark blue and pink make it pop out so much more than if it were black or some other color that doesn’t clash as hard with the blue and pink.