Visual Techniques

Balance- Instability

Regularity- Irregularity

Balance-Instability

Regularity-Irregularity

The new McLaren sports car on the top is a very pure form that has balance and similarities.  The way in which the car is shaped is made to be as efficient as possible both aerodynamically and visually.  In this situation balance is used because it is the most stable way in which the car can be laid out.  This stability and balance creates good traction as well as a very smooth unique look.  I put the McLaren next to a house that I had found interesting right up the street, I did this to show irregularity in the space.  The house is not made to be symmetrical or have balance because it is the not the most practical way to layout a house.  The house was made to have many different rooms and spaces that are livable where the car is not. Balance and Instability is a main idea that I want to focus on for the different techniques are used in different situations. Regularity and irregularity is another visual technique that jumped out when I chose these two photos.

Contrast

Simplicity in Design.
Tone
Balance
Color

Color
Depth

           In both of the pictures that you see above I have found certain aspects of contrast that stand out to me.  Color was the number one thing I noticed that was the most important.  The color that brings these objects contrast is important for the car would not stand out without color.  The single color of the car in contrast to all of the activities and different colors behind set up to make the car pop.  As well as in the picture of the house, the blue around the building sets the house up to pop for it’s a neutral soft color brown.  This interpretation of contrast would not be the same without color; my work on the most recent ilearn assignment shows this.  I gave an example of contrast using color and then turned it black and white and saw all those contrast techniques disappear.  The main point of the ad is lost once the color is taken away and your eyes aren’t sucked to the main